Cookie Policy – LoQal AI

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, mobile) when you visit our website or use our applications. They perform functions like:

• Remembering your login and session preferences.
• Analyzing website traffic and user behavior.
• Delivering personalized content, recommendations, and ads.
• Securing transactions and preventing fraud.

Cookies are not harmful programs — they do not run code or access files on your device.

2. Types of Cookies We Use

We use both first-party cookies (set by LoQal AI) and third-party cookies (set by trusted service providers).

Essential Cookies

• Required for basic functionality (login, navigation, checkout).
• Without them, our Services may not function properly.

Performance & Analytics Cookies

• Help us understand how users interact with our Services.
• Examples: page visits, time spent, click paths.
• Tools: Google Analytics, internal AI-driven dashboards.

Functional Cookies

• Enhance personalization (language, region, preferences).
• Support user experience across devices and sessions.

Advertising & Marketing Cookies

• Used to deliver relevant ads and measure campaign performance.
• May be set by partners like Google Ads, Meta, or LinkedIn.
• Includes retargeting pixels and AI-based personalization tags.

Security & Compliance Cookies

• Monitor suspicious activity and protect against fraud.
• Ensure compliance with data protection and consent laws.

3. Third-Party Technologies

In addition to our own cookies, we may use third-party tools that set cookies or similar technologies on your device. These may include:

• Analytics providers (Google Analytics, Mixpanel, in-house AI dashboards).
• Advertising networks (Google Ads, Meta Pixel, LinkedIn).
• Payment gateways (Razorpay, Stripe, PayPal, UPI providers).
• AI integrations & APIs for personalization and recommendation engines.

Each third-party provider has its own privacy and cookie policies, which we encourage you to review.

4. How We Use Cookies

We use cookies to:

• Improve website performance – ensure smooth navigation and speed.
• Enhance personalization – show you content, offers, or recommendations relevant to your business or sector.
• Enable secure payments – support digital wallets, UPI, and multi-gateway transactions.
• Power AI-driven insights – feed anonymized data into our intelligence dashboards.
• Support compliance – log user consent for GDPR, CCPA, and India’s DPDP Act.

5. Your Choices & Control

You are in control of your cookie preferences. You can:

• Accept or reject cookies using our cookie consent banner.
• Adjust cookie settings in your browser:
  • Chrome: [Link]
  • Firefox: [Link]
  • Safari: [Link]
  • Edge: [Link]
• Opt out of targeted advertising through:
  • Google Ads Settings
  • Your Online Choices
• Withdraw consent anytime via our Cookie Preferences Manager (available in footer).

Note: Disabling certain cookies may affect the functionality and user experience of our Services.

6. Data Retention

• Session cookies: Deleted once you close your browser.
• Persistent cookies: Stored until expiry date or until manually deleted.
• Analytics data: Retained in aggregated, anonymized form for no longer than 26 months.

7. International Data Transfers

As a global AI-first platform, some cookies may result in data transfers outside your country of residence (e.g., to the EU, US, or APAC). We ensure such transfers are compliant with:

• Standard Contractual Clauses (SCCs) under GDPR.
• CCPA guidelines for US residents.
• India’s DPDP Act 2023 obligations.

8. Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or our practices. The updated version will always be available at: https://www.loqal.ai/cookie-policy

9. Contact Us

If you have questions about our use of cookies or your privacy rights, please contact: